Perhaps you have heard rumors going around that analytics is marching into the “trough of disillusionment”? 1 Or pundits who say that analytics may fail to provide results? 2 One reason those claims have a grain of truth is that people have failed to even allow their projects to succeed. What does an analytics project need to get off on the right foot? It is a short list: a three legged stool. (How have we gone this long without that metaphor? Every field has a 3-legged stool – even Big Data, though it’s very different. 3) If you have been
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