Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
Today’s AI Won’t Radically Transform Society, But It’s Already Reshaping Business
 Originally published in Fast Company, Jan 5, 2024. Eric...
Calculating Customer Potential with Share of Wallet
 No question about it: We, as consumers have our...
A University Curriculum Supplement to Teach a Business Framework for ML Deployment
    In 2023, as a visiting analytics professor...

user engagement

Predicting Long-Term User Engagement from Short-Term Behavior

 Originally published in Insight, Nov 17, 2021. User engagement is one of many crucial elements to study and understand deeply for both well-established companies and nascent startups throughout the development of a product. A product’s health can be broadly measured from the delicate balance between new user adoption, engagement, retention, and churn, all of which