Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...

marketing automation

Predictive Analytics: Understanding Customers and Boosting Business

 As buyer behavior is in a constant state of flux, understanding customers can feel as overwhelming as understanding the opposite sex.  While there is no “Businesses Are From Mars, Customers Are From Venus” book to simplify everything, there are some secret weapons that every business can use to gain insight into customer actions.  Predictive analytics