Wise Practitioner – Predictive Analytics Interview Series: Lawrence Cowan at Cicero Group

 In anticipation of his upcoming conference presentation, Data Driven Selling: Enabling a Direct Salesforce with Tools that Re-Enforce Predictive Selling Methods at Predictive Analytics World Chicago, June 20-23, 2016, we asked Lawrence Cowan, Partner at Cicero Group, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior