In anticipation of his upcoming conference presentation, Data Driven Selling: Enabling a Direct Salesforce with Tools that Re-Enforce Predictive Selling Methods at Predictive Analytics World Chicago, June 20-23, 2016, we asked Lawrence Cowan, Partner at Cicero Group, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior
In anticipation of his upcoming conference presentation, Predicting the Extent and Cost of Online Attacks to Help Sell Security Software, at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Lawrence Cowan, Partner at Cicero Group,...
