By: Jim Sterne, Founder eMetrics Summit; Chair Media Analytics Summit; Board Chair Digital Analytics Association; Author Social Media Metrics and the Devil's Data Dictionary
Buy it on Amazon When Stéphane Hamel coined the description of Big Data as ‘That which doesn’t fit in an Excel spreadsheet’, I realized it was well past time for the datarati to have some fun poked at us. There is no better example for what I had in mind than Ambrose Bierce’s Devil’s Dictionary
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