In anticipation of his upcoming conference presentation, Data Driven Selling: Enabling a Direct Salesforce with Tools that Re-Enforce Predictive Selling Methods at Predictive Analytics World Chicago, June 20-23, 2016, we asked Lawrence Cowan, Partner at Cicero Group, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior
Department store conglomerate Target Brands Inc. knows when its female customers are pregnant long before they start buying cribs. Google Inc. was able to track the H1N1 flu in real-time using Internet search queries when the government...
