Wise Practitioner – Predictive Analytics Interview Series: Rebecca Pang at CIBC

 In anticipation of her upcoming conference presentation, Driving the Omnichannel Experience with Predictive Analytics at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Rebecca Pang, Senior Director, Channel Strategy & Analytics at CIBC, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do