Give a marketer a sale, and you’ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a concept that’s increasingly taking hold in enterprises today. Tapping into the analytics trend that’s being felt throughout the
The primary goal of an organization’s clinical & business intelligence strategy is to improve outcomes while adapting to new care models. Data alone is like crude oil – the value is tied to its potential. In the...
