By: Yan Krupnik, Business Development Manager,
Retalon
Multi Channel retailing has existed for a very long time, it’s certainly not a new phenomena, however, the transition to Omni Channel retailing is becoming increasingly popular among leading retailers. In this article, we’re going to look at the vital difference between Multi and Omni Channel retailing, how advanced Predictive Analytics technology enables Omni Channel retailing, and what kind of tangible benefits retailer experience from this transition. It’s important to keep in mind that retailers have done business through Multi Channel environments for a very long time. Through TV shopping, over the telephone, catalogues, kiosks, brick-and-mortar stores, and
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