The company’s latest attempt to make internal operations more transparent follows months of regulatory scrutiny over its algorithms.
On Wednesday, Facebook and Instagram’s parent company, Meta, announced during a virtual event that it was applying artificial intelligence capabilities to power a range of tasks, such as universal translation and a new generation of AI assistants, across its future metaverse platform and existing family of apps. An early digital assistant that can make recommendations and set reminders has already started rolling out on Portal, Meta’s video-chat device.
Along with its introduction of new AI-powered technology projects, Meta also made a concerted effort to illustrate how AI works behind-the-scenes with a new explanatory tool called “system cards.”
“AI powers back-end services like personalization, recommendation, and ranking,” Meta said in a blog post yesterday. “But understanding how and why AI operates can be difficult for everyday users and others. We’re aiming to change that.”
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Understanding how Instagram’s AI works has always been a bit of a mystery, so Meta’s new ‘System Cards’ are a pretty interesting move. They give a little more transparency about how content gets recommended, which is helpful if you’re trying to grow your presence. One thing I’ve noticed is that having the right username still plays a big role in getting discovered. When I was picking mine, good Instagram usernames really helped me brainstorm something catchy and unique. Even with all these AI-driven recommendations, a solid username makes a difference—it’s like your first impression before people even check out your content