The primary goal of an organization’s clinical & business intelligence strategy is to improve outcomes while adapting to new care models.
Data alone is like crude oil – the value is tied to its potential. In the era of Big Data our healthcare organizations have learned that gathering data for the sake of gathering data yields little benefit. However, when data – as with crude oil – is refined the opportunities for use are multiplied.
HIMSS Analytics’ recent Essentials Brief, the 2015 Clinical & Business Intelligence Study, found a 6 percent increase in the number of organizations using a C&BI solution since 2013. This increase indicates the growing importance of clinical and business analytics within healthcare organizations. Not only are they striving to use data to make better clinical decisions, they are positioning themselves to benefit from a revenue standpoint as the industry shifts from a fee-based to a value-based care model.
Just as an oil refinery adjusts strategy to accommodate production, a healthcare organization must ensure its strategy accounts for changing care models. The primary goal of an organization’s C&BI strategy is to improve clinical outcomes while adapting to new care models. In an effort to move in that direction, organizations have begun to slowly implement initiatives around population health, making it the primary focus area for C&BI solutions in 2015 compared to Accountable Care in 2013.
By: Brendan FitzGerald, Research Director, HIMSS Analytics
Originally published at www.healthcareitnews.com
