Some of the key figures responsible for the digital strategy behind President Barack Obama’s successful 2012 campaign are taking their battle plans to the private sector. Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, will take on the newly created role of chief executive for Blue State Digital, a WPP-owned consultancy. He
The art of putting Big Data to practical use is still young, but it’s already more pervasive than you probably realize, says a new book. FORTUNE — Early last year, you might recall, Target found itself at...
At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago, CMO Lisa Agona...
