I had the opportunity to speak at Pacific Crest Securities’ “Emerging Tech Summit 2014” yesterday along with representatives from ARM Holdings, Impinj, Kionix, and Mtell. I focused on the value of the data and software rather than the details of the chips and devices. I’ve been meaning to get these thoughts together for some time so
Privacy by Design, an outlook toward software development developed in the 1990s, urges companies to bake privacy protection features into its analytic systems and processes from their conception. While many executives have supported the notion of anonymizing...
A deep understanding of customer behavior and what makes them “tick” is key to good marketing. Understanding purchasing behavior allows retailers to optimize their marketing campaigns, improve customer experiences, and enhance retention and loyalty. Recent studies have...
We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, “Big Data People need to GET OFF MY LAWN.” I confess,...
In 2011 Decision Management Solutions conducted a survey and associated research on the use of predictive analytics in the cloud. While it may not seem like that long ago, back then predictive analytics was just beginning to...
My new book—Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die ( from publisher John Wiley; foreword by Thomas H. Davenport)—is a revealing, accessible primer positioned to appeal well outside our...
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