In anticipation of his upcoming conference presentation, How to Revolutionize Your Model Optimization, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Edward Shihadeh, Chief Data Officer at Auspice Analytics, LLC, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Although we predict a variety of different outcomes, we specialize in predicting retention, calculating the probability that individuals in a university, business, or program will stay or leave. Because the costs of acquiring a customer far exceed the costs of retaining one,
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