Interviewing Eric Siegel on the radio, a Hollywood big wig introduced predictive analytics as insidious, ominous, very manipulative, Machiavellian, and Orwellian; “Big Brother is watching you.” Siegel countered with how prediction is good for the world. 15 minute radio clip: On The Marilu Henner Show (national radio), Hollywood writer/director Ken Levine (MASH, The Simpsons, Cheers) interviews Eric Siegel, founder of Predictive Analytics World and author of “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” who balances the discussion in light of suggestions that the field is insidious, ominous, very manipulative, Machiavellian, and Orwellian.
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