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Book title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die — Revised and Updated
Author: Eric Siegel, Ph.D.
Affiliation: Founder, Predictive Analytics World (www.pawcon.com)
Publication date: January 11, 2016 (First edition February 19, 2013)
Book website: www.thepredictionbook.com
Formats: 368 pages (plus 120 pages of Notes), paperback: $24.00 retail; also available as an e-book
Audiobook: 10 hours and 7 minutes, narrated by Nicolas D. Frantela — access here
Dimensions: 6 x 1 x 9 inches
ISBN: 1119145678 and 978-1119145677
Publisher: John Wiley & Sons
Excerpts: Click here for a sample chapter and other excerpts
Author bio:
Eric Siegel, Ph.D., founder of the Predictive Analytics World (13k attendees since 2009) and Deep Learning World conference series, and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics (aka machine learning) understandable and captivating. He is the author of the award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker and educator who's been commissioned for more than 80 keynote addresses by these industries: ad tech, construction, e-commerce, environmentalism, financial services, government, healthcare, human resources, insurance, law, manufacturing, market research, marketing, news media, pharmaceuticals, restaurants, real estate, and travel.
Eric has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, GQ, Harvard Business Review, The Huffington Post, The New York Review of Books, The New York Times, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic.
Click for info about Eric Siegel as a speaker (PDF)
Short book description:
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die – In this rich, fascinating–surprisingly accessible–introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.
Trendsetters like Chase, Facebook, Google, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior–including yours.
Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
Related media links:
Press kit for Predictive Analytics World
Renowned Data Scientist Releases Geek Rap Video
University Chronicle, March 7, 2016
