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Book title: Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Revised and Updated

Author: Eric Siegel, Ph.D.

Affiliation: Founder, Predictive Analytics World (

Publication date: January 11, 2016 (First edition February 19, 2013)

Book website:

Formats: 368 pages (plus 120 pages of Notes), paperback: $24.00 retail; also available as an e-book
Audiobook: 10 hours and 7 minutes, narrated by Nicolas D. Frantela access here

Dimensions: 6 x 1 x 9 inches

ISBN: 1119145678 and 978-1119145677

Publisher: John Wiley & Sons

Excerpts: Click here for a sample chapter and other excerpts

Author bio:

Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who makes machine learning understandable and captivating. He is the founder of the Predictive Analytics World and Deep Learning World conference series, which have served more than 17,000 attendees since 2009, the instructor of the acclaimed online course "Machine Learning Leadership and Practice – End-to-End Mastery", a popular speaker who's been commissioned for more than 110 keynote addresses, and executive editor of The Machine Learning Times. He authored the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at hundreds of universities, and he won teaching awards when he was a professor at Columbia University, where he sang educational songs to his students. Eric also publishes op-eds on analytics and social justice.

Eric has appeared on Bloomberg TV and Radio, Business News Network (Canada), Israel National Radio, National Geographic Breakthrough, NPR Marketplace, Radio National (Australia), and TheStreet. He and his book have been featured in Big Think, Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, GQ, Harvard Business Review, The Huffington Post, The New York Review of Books, The New York Times, Newsweek, Quartz, Salon, The San Francisco Chronicle, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic.

Click for info about Eric Siegel as a speaker (PDF)

Short book description:

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die – In this rich, fascinating–surprisingly accessible–introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, HP, IBM,, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior–including yours.

Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

Full book description

Related media links:

Press kit for Predictive Analytics World

Renowned Data Scientist Releases Geek Rap Video
University Chronicle, March 7, 2016

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Geek Rap Video

Praise for the Book:

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of; former lead analyst at Capital One

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO,

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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