All level tracks Track 1 sessions are for All Levels
Track 2 sessions are Expert/Practitioner Level


Agenda Overview Toronto March 20-21, 2013

Pre-Conference Workshop: Monday, March 18, 2013 Room: 711
Full-day Workshop All level tracks
Advanced Methods Hands-on:
Predictive Modeling Techniques

Dean Abbott, President, Abbott Analytics, Inc.

Pre-Conference Workshop: Tuesday, March 19, 2013 Room: 711
Full-day Workshop All level tracks
The Best and the Worst of Predictive Analytics:
Predictive Modeling Methods and Common Data Mining Mistakes

Dr. John Elder, CEO & Founder, Elder Research, Inc.

DAY 1: Wednesday, March 20, 2013
8:00-9:00am Registration & Networking Breakfast
Room: Foyer
9:00-9:05am Conference Chair Welcome Remarks
Richard Boire, Predictive Analytics World Toronto
Room: 713
9:05-9:20am Diamond Sponsor Presentation
Wading Into Big Data Waters: When to Tread Lightly and When to Dive In
Jane Griffin, Deloitte
Deloitte
Room: 713
9:20-10:10am
Keynote
The Challenge of Data (Big or Small) in Predictive Analytics
Richard Boire, Boire Filler Group
Room: 713
10:10-10:40am Exhibits & Morning Coffee Break
Room: Foyer
10:40-10:50am Room: 711 Gold Sponsor Presentation
Analytics & Crunching the Future
Stuart Rose, SAS Institute
SAS
Room: 713
  Track 1: All Levels Track 2: Expert/Practitioners
10:50-11:35am Churn Modeling
Room: 711
Financial Services
Room: 713
Case Study: Data Insight Group All level tracks
Divide and Conquer: Enhancing Predictions through Segmentation
Emma Warrillow, Data Insight Group
Case Study: Scotiabank
Mortgage Liquidation Model Building
and Application

Jane Zhong, Scotiabank
Wenlei Shi, Scotiabank
11:40am-12:25pm Spam Detection
Room: 711
Thought Leadership
Room: 713
Case Study: MailChimp.com All level tracks
Monkeys & Math:
How MailChimp Catches Bad Guys

John Foreman, MailChimp.com
My Five Predictive Analytics
Pet Peeves

Dean Abbott, Abbott Analytics, Inc
12:25-1:30pm Lunch
Room: Foyer
1:30-2:15pmSpecial Plenary Session
Becoming an Ace with a Robot as your Wingman!
Dr. John Elder, Elder Research, Inc.
Room: 713
2:15-2:30pm Lightning Round of 2-Minute Sponsor Presentations
SAS   Deloitte    Managed Analytic Services    getClarity        verint
Room: 713
2:35-3:20pm Military
Room: 711
Brand Analytics
Room: 713
Case Study: RITRE All level tracks
The New Intelligence Tradecraft: Case Studies of Activity Based Intelligence Enabled by the Application of Predictive Analytics Tools on Big Data - a Discussion of Experience and Future Potential
Joseph D. Fargnoli, RITRE Corporation
Case Study: Dell
The Illusive Brand: How to Measure Brand and the Communications Focused On It
Natalie Kortum, Dell
3:20-3:50pm Exhibits & Afternoon Break
Room: Foyer
3:50-4:35pm Brand Analytics
Room: 713
Insurance
Room: 711
Case Study: a Fortune 500 Company All level tracks
Using Attitudinal Behaviour to Determine Media Spend
Shel Smith, Twenty Ten
Case Study: Broadspire
To Sue or Not to Sue: Predicting Litigation Risk
Gary Anderberg, Broadspire
Bangalore Gunashakar, Broadspire
Sergo Grigalashvili, Crawford & Company
4:40-5:30pm Panel Discussion
Predictive Analytics in Insurance Risk
Moderator: Stuart Rose, SAS Institute
Panelists: Jamie McDougall, Personal Insurance Solutions
Hashmat Rohian, Aviva Canada
Colin Smith, Opta Information Intelligence
Room: 713
5:30-7:00pm Networking Reception
Room: Foyer

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DAY 2: Thursday, March 21, 2013
8:00-9:00am Registration & Networking Breakfast
Room: Foyer
9:00-9:05am Conference Chair Welcome Remarks
Richard Boire, Predictive Analytics World Toronto
Room: 713
9:05-9:55am
Keynote
Enabling Data Driven Marketing in a Digital and Social World
Brett Mooney, American Express
Room: 713
9:55-10:50am Exhibits & Morning Coffee Break
Room: Foyer
  Track 1: All Levels Track 2: Expert/Practitioners
10:50-11:35am Recruitment Analytics
Room: 711
Retail
Room: 713
Case Study: Talent Analytics All level tracks
Using Analytics to Build Your Analytics Bench: Announcing 2012 Analytics Professionals Study Results
Greta Roberts, International Institute for Analytics
Case Study: MakePlain/Boire Filler
Group

The Exploding World of Data:
The Retail Impact

Larry Filler, Boire Filler Group
Gary Sarrenvirta, MakePlain Corp.
11:40am-12:25pm Big Data Analytics
Room: 713
Net Lift
Room: 711
Case Study: Precog All level tracks
The Productization of Predictive Analytics
John De Goes, Precog
Case Study: Pitney Bowes
Uplift Modeling in Theory & Practice
Dr. Patrick Surry, Pitney Bowes
12:25-1:40pm Lunch
Room: Foyer
1:40-2:25pm Plenary Session
Case Study: Sport Analytics Institute

Succeeding with Analytics in Professional Hockey - Now and Into the Future
Kevin Mongeon, Sports Analytics Institute
Mike Boyle, Sports Analytics Institute
Dan MacKinnon, Pittsburgh Penguins
Room: 713
2:30-3:15pm Panel Discussion
What is Big Data Analytics: A Canadian Perspective
Moderator: Richard Boire, Boire Filler Group
Panelists: Dean Abbott, Abbott Analytics, Inc.
Rupen Seoni, Environics Analytics
Paul Tyndall, RBC
Room: 713
3:15-3:50pm Exhibits & Afternoon Break
Room: Foyer
3:50-4:35pm Data Visualization
Room: 713
Recruitment Analytics
Room: 711
Unlocking the Voice of Your Customer Through Text Analytics All level tracks
Paul Tyndall, RBC
Case Study: Monster
Win With Advanced Analytics
Jean-Paul Isson, Monster Worldwide
4:40-5:30pm Churn Modeling
Room: 711
Financial Services
Room: 713
Case Study: Paychex All level tracks
Customer Retention: Pulling the Needle from the Haystack
Erika McBride, Paychex, Inc.
Tom Kern, Paychex, Inc.
Case Study: TD Bank
Marketing Predictive Models (Response, Survival and Premium Models) for Credit Card Insurance
Dr. Hasan Mytkolli, TD Bank Group Canada
Dr. Dragos Calitoiu, TD Bank Group Canada


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