All level tracks Track 1 sessions are for all levels.
Track 2 sessions are expert/practitioner level.


Agenda Overview – San Francisco – March 4 - 10, 2012
Pre-Conference Workshop: Sunday, March 4, 2012
Full-day WorkshopAll level tracks
R for Predictive Modeling: A Hands-On Introduction
Max Kuhn, Director, Nonclinical Statistics, Pfizer

DAY 1: Monday, March 5, 2012
8:00-9:00am Registration & Breakfast
Room: Foyer
9:00-9:45am
Keynote
Persuasion by the Numbers: Optimize Marketing Influence by Predicting It
Eric Siegel, Program Chair, Predictive Analytics World
Room: Golden Gate A
9:45-10:05am Diamond Sponsor Presentation
Actionable Consumer Analytics: Restarting the Conversation
Erick Brethenoux, IBM
IBM
Room: Golden Gate A
10:05-10:10am Gold Sponsor Presentation
Bhava Kompala, Mu Sigma
Mu Sigma
Room: Golden Gate A
10:10-10:40am Breaks / Exhibits
  Track 1: All Levels
Room: Salons 3-4
Track 2: Expert/Practitioners
Room: Golden Gate A
10:40-11:00am Analytics in the Cloud HR Analytics
Case Study: U.S. Special Forces
Hiring and Selecting Key Personnel Using Predictive Analytics
Dean Abbott, Abbott Analytics
Case StudyAll level tracks
Five Growth Scenarios for Predictive Analytics in the Cloud
James Taylor, Decision Management Solutions
11:05-11:25am Crowdsourcing Predictive Analytics
Case Study: WikipediaAll level tracks
Solving the Last Mile: Focusing Global Intelligence on Your Data
Karthik Sethuraman, Kaggle & Diederik Van Liere, Wikimedia Foundation
11:30am-12:15pm Special Plenary Session - Case Studies: Anheuser-Busch, Dept. Homeland Security, & US Postal Service Office of Inspector General
Becoming an Ace with a Robot as your Wingman
John Elder, CEO & Founder, Elder Research, Inc.
Room: Golden Gate A
12:15-12:25pm Gold Sponsor Presentation
Discovering Fashionable Relationships
James Steck, Nordstrom, Inc.

Room: Golden Gate A
12:25-12:40pm Lightning Round of 2-Minute Sponsor Presentations
                     
Room: Golden Gate A
12:40-1:40pm Birds of a Feather Lunch / Exhibits
Lunch Sponsored by:
Room: Exhibit Hall
1:40-2:25pm Special Plenary Session - Consumer Applications
Identity Wars: The Battle to Control Personal Data
Andreas Weigend, weigend.com, Former Chief Scientist, Amazon.com
Room: Golden Gate A
2:25-2:35pm Platinum Sponsor Presentation
Predictive Analytics and Risk Ranking: Prioritizing the Investigation of Anti-Money Laundering Alerts
Jeb Breese, Deloitte Financial Advisory Services LLP

Room: Golden Gate A
2:35-2:45pm Platinum Sponsor Presentation
Managing Forward: Analytics For Today's Multi-Channel, Multi-Device Consumer
Larry Freed, ForeSee

Room: Golden Gate A
  Track 1: All Levels
Room: Salons 3-4
Track 2: Expert/Practitioners
Room: Golden Gate A
2:50-3:10pm Thought Leadership Real Estate Market Scoring
Case Study: CA General Underwriters InsuranceAll level tracks
Seize the Competitive Future through a Shared Vision for Value Creation, Quality Management & Collaboration
Arnold Goodman, Collaborative Data Solutions & Stephanie Behnke, CA General Underwriters Insurance
Case Study: Altos Research
There & Back Again: Model Interpretability in Real Estate Market Scoring
Ben Gimpert, Altos Research
3:15-3:35pm Insurance Branch Location Assessment
Case Study: Alberta Motor Association All level tracks
Insurance Pricing Models using Predictive Analytics
Richard Boire, Boire Filler Group
Case Study: YMCA
Using Probabilistic Computing to Optimize YMCA Branch Site Locations
Bill Lazarus, SeerAnalytics
3:40-4:00pm Insurance Sponsored Lab
Case Study: BroadspireAll level tracks
The First 24 Hours: Understanding New Claims
Gary Anderberg, Broadspire,
Bangalore Gunashakar, Broadspire &
Sergo Grigalashvili, Crawford & Company
Lab Session: Live Topical Demo
Heterogeneous Social Media Analysis: Network Analytics meets Text Mining with KNIME
Rosaria Silipo, KNIME
4:00-4:35pm
Breaks / Exhibits
Room: Exhibit Hall
  Track 1: All Levels
Room: Salons 3-4
Track 2: Expert/Practitioners
Room: Golden Gate A
4:35-4:55pm Econometric Indicators Uplift Modeling
Case Study: LinkedInAll level tracks
Econometric Applications & Extracting Economic Insights from the LinkedIn Dataset
Scott Nicholson, LinkedIn
Case Study: MarketShare
Response Modeling is the Wrong Modeling: Maximize Impact With Net Lift Modeling
Kim Larsen, MarketShare
5:00-5:20pm Forecasting Behavior-Based Advertising
Case Study: Wells Fargo SecuritiesAll level tracks
Macroeconomic Forecasting, Consensus & Individual Forecaster: A Real-Time Approach
Azhar Iqbal, Wells Fargo Securities
Case Study: Yahoo!
How to Get the Exact Same Online Display Advertising Results with Only 55% of the Spending
Liwei Ma, Big Fish Games
5:25-5:45pm Social Data Behavior-Based Advertising
Case Study: Social Media Research Foundation All level tracks
Crowd Photography for Social Media
Marc Smith, Social Media Research Foundation
Case Study: CompassLabs
Prediction and Optimization Models for Online Display Advertising
Mahesh Kumar, Tiger Analytics
5:50-6:10pm Social Data Behavior-Based Advertising
Case Study:A leading big-box retailer All level tracks
Real-World Examples of How Big Social Data is Changing Traditional Business Practices
Chris Moody, Gnip & Bronwyn Agrios, Esri
Case Study: Interclick
Data, Data Everywhere: Navigating the Digital Ecosystem with Predictive Analytics
Yuan Ren, Interclick
6:10-7:30pm Reception / Exhibits
Reception Sponsored by:

Room: Exhibit Hall
7:30-10:00pm Bay Area SAS Users Group Meeting
Room: Golden Gate A
useR Group Meeting
Room: Salons 3-4

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DAY 2: Tuesday, March 6, 2012
8:00-9:00am Registration & Breakfast
Room: Foyer
9:00-9:45am
Keynote
Influencers, Skeptics, and Data Geeks: Using Analytics to Drive Organizational Change
Anne Robinson, Director of Supply Chain Strategy & Analytics, Verizon Wireless
Room: Golden Gate A
9:45-10:05am Diamond Sponsor Presentation
Technology Strategies for Big Data Analytics
Paul Bachteal, SAS

Room: Golden Gate A
10:05-10:35am Breaks / Exhibits
10:35-11:20am Expert Panel
Wise Enterprise: Best Practices for Managing Predictive Analytics
Expert Panelists: Dean Abbott, Abbott Analytics; Erick Brethenoux, IBM; & Kathy Lange, SAS Business Analytics Practice
Room: Golden Gate A
11:20-11:40am Lightning Round of 2-Minute Sponsor Presentations
               
Room: Golden Gate A
11:45am-12:30pm Sponsored Lab
Room: Golden Gate A
Lab Session: Live Topical Demo All level tracks
How to Make Your Predictive Models Actionable
John Guerrero, IBM & David Mould, MedeAnalytics
12:30-1:30pm Birds of a Feather Lunch / Exhibits
Room: Exhibit Hall
1:30-2:15pm
Keynote
The Five Myths of Predictive Analytics
Piyanka Jain, CEO, Aryng.com, Former PayPal Business Analytics Head
Room: Golden Gate A
2:15-2:20pm Gold Sponsor Presentation
Creating Vision Through Insights
Garland Bond, Acxiom Analytics & Consumer Insights

Room: Golden Gate A
2:20-2:25pm Gold Sponsor Presentation

Room: Golden Gate A
  Track 1: All Levels
Room: Salons 3-4
Track 2: Expert/Practitioners
Room: Golden Gate A
2:30-2:50pm Sports Analytics Retaining Subscribers
Case Study: Major League BaseballAll level tracks
MLB Pitchers: A Look at the Numbers
Bartev Vartanian, Dataspora
Case Study: True-to-Life Anecdotes Based on Misc. Enterprise Successes
Subscription Survival Modeling for Fun & Profit
Jim Porzak, Viadeo
2:55-3:15pm HR Analytics
The Potential of Text MiningAll level tracks
Dr. John Elder, Elder Research, Inc.
Case Study: An IT Support Firm & a Sales Workforce
Creating an Engaged Workforce using Statistical Learning
Salman Taherian, Kasra Technologies
3:15-3:55pm Breaks / Exhibits
  Track 1: All Levels
Room: Salons 3-4
Track 2: Expert/Practitioners
Room: Golden Gate A
3:55-4:15pm   Healthcare Analytics
Case StudyAll level tracks
Top 10 Data Mining Business Mistakes
Jeff Deal, Elder Research, Inc.
Case Study: Pfizer
Right Medicine, Right Patient
Max Kuhn, Pfizer
4:20-4:40pm Clinical Healthcare
Case Study: Sisters of
Mercy Health Systems

Framework for Detection of Clinical States & Disease Onset Using Electronic Health Record (EHR) Data
Jeni Fan, Booz Allen Hamilton
4:45-5:05pm Agile Analytics Fraud Detection
Case Study: Kelley Blue BookAll level tracks
Agile Analytics: Model Development in an Agile Environment
Shawn Hushman, Kelley Blue Book
Case Study: USPS Office of Inspector General
Fraud Detection: Fraught with Frightful Modeling Hurdles
Antonia de Medinaceli, Elder Research, Inc.
5:10-5:30pm Non-Profit Blackbox Trading
Case Study: Volunteers of America, Chesapeake All level tracks
Turning Operational Outcome Metrics into an Actionable Predictive Forecasting Model
Shyam Desigan, Volunteers of America, Chesapeake
Case Study: ZZAlpha
Effective Market Forecasting in 5 Key Dimensions
Kevin Pratt, ZZAlpha
6:10-7:30pm Text Analytics World Welcome Reception
Room: Foyer

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Post-Conference Workshops: Wednesday, March 7, 2012 Text Analytics World
Full-day WorkshopAll level tracks Full Day Conference
The Best & the Worst of Predictive Analytics: Predictive Modeling Methods & Common Data Mining Mistakes
John Elder, CEO & Founder, Elder Research, Inc
See details here


Post-Conference Workshops: Thursday, March 8, 2012
Full-day WorkshopAll level tracks Full-day WorkshopAll level tracks
Making Text Mining Work: Practical Methods and Solutions
Dr. Andrew Fast, Director of Research, Elder Research Inc.
Advanced Methods Hands-on: Predictive Modeling Techniques
Dean Abbott, President, Abbott Analytics
Sponsored by: SAS


Post-Conference Workshop: Friday, March 9 & Saturday, March 10, 2012
Two-day WorkshopAll level tracks
Net Lift Models: Optimizing the Impact of Your Marketing
Kim Larsen, Vice President of Analytical Insights, MarketShare

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