Retirement kills more people than hard work ever did. —Malcolm Forbes I’m not afraid of death; I just don’t want to be there when it happens. —Woody Allen Who benefits by predicting your behavior? Organizations do—companies, government agencies, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time. The payoff for predicting extends beyond boosting sales and winning elections: everyone benefits when this technology strengthens the fight against risk, crime, and even spam. In these efforts, each important thing a person does can be valuable to predict, namely click,
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