Agenda Overview – Washington, DC – October 19-20, 2010
Track 1 sessions are for all levels.
Track 2 sessions are expert/practitioner level.
Pre-Conference Workshops: Monday October 18, 2010
Full-day Workshop
Driving Enterprise Decisions with Business Analytics and Business Rules
James Taylor, CEO, Decision Management Solutions
Room: Walnut
Full-day Workshop
Hands-On Predictive Analytics
Dean Abbott, President, Abbott Analytics
Room: Hickory
DAY 1: Tuesday October 19, 2010
8:00am-9:00am Registration & Continental Breakfast
Room: Pan Am Foyer
9:00am-9:50am
Keynote
Five Ways Predictive Analytics Cuts Enterprise Risk
Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
Room: Magnolia
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9:50am-10:10am SASPlatinum Sponsor Presentation
Analytics: The Beauty of Diversity
Anne H. Milley, Senior Director of Analytic Strategy, Worldwide Product Marketing, SAS
Room: Magnolia
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10:10am-10:20am PAR ACCELGold Sponsor Presentation
Predictive Analytics Accelerate Insight for Financial Services
Finbarr Deely, Director of Business Development, ParAccel
Room: Magnolia
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10:20am-10:35am Break / Exhibits
Room: Pan am Foyer
  Track 1: Business Value Track 2: Survey Analysis
10:35am-11:25am Case Study: Monster.com
Creating Global Competitive Power with Predictive Analytics
Jean Paul Isson, Monster Worldwide
Room: Magnolia
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Case Study: YMCA
Turning Member Satisfaction Surveys into an Actionable Narrative
Dean Abbott, Abbott Analytics & Bill Lazarus, Seer Analytics, LLC
Room: Walnut
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(Also see Mr. Abbott's full-day workshop)

11:25am-11:35pm Industry Trends
2010 Data Miner Survey Results: Highlights
Karl Rexer, Ph.D., Rexer Analytics
Room: Magnolia
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11:35am-12:25pm Multiple Case Studies: U.S. DoD, U.S. DHS, SSA
Text Mining: Lessons Learned
John Elder, Ph.D., Elder Research, Inc.
Room: Magnolia
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(Also see Dr. Elder's full-day workshop October 21)

12:25pm-1:25pm Birds of a Feather Lunch / Exhibits
Room: Pan Am Foyer
1:25pm-2:15pm
Keynote
How Target Gets the Most out of Its Guest Data to Improve Marketing ROI
Andrew Pole, Senior Manager, Media and Database Marketing, Target
Room: Magnolia
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2:15pm-2:35pm Platinum Sponsor Presentation
Driving Analytics Into Decision Making
Jason Verlen, Director, SPSS Product Strategy & Management,
IBM Software Group
Room: Magnolia
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2:35pm-2:45pm Session Break
Room: Pan Am Foyer
Track 1: Data Infrastructure and Integration Track 2: Customer Value
2:45pm-3:35pm Case Study: Macy's
The world is not flat (even though modeling software has to think it is).
Paul Coleman, Macy's Inc.
Room: Magnolia
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Case Study: SunTrust
When One Model Will Not Solve the Problem - Using Multiple Models to Create One Solution
Dudley Gwaltney, SunTrust Bank
Room: Walnut
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Track 1: Response & Cross-Sell Track 2: Segmentation
3:35pm-4:25pm Case Study: Paychex
Staying One Step Ahead of the Competition - Development of a Predictive 401(k) Marketing and Sales Campaign
Jason Fox, Paychex
Frank Fiorille, Paychex
Room: Magnolia
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Practitioner: Canadian Imperial Bank of Commerce
Segmentation Do's and Don'ts
Daymond Ling, Canadian Imperial Bank of Commerce
Room: Walnut
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4:25pm-4:50pm Break / Exhibits
Room: Pan Am Foyer
Track 1: Social Data Track 2: Healthcare - International Targeting
4:50pm-5:40pm Thought Leadership
Social Network Analysis:
Killer Application for Cloud Analytics

James Kobielus, Forrester Research
Room: Magnolia
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Case Study: Life Line Screening
Taking CRM Global Through Predictive Analytics
Ozgur Dogan, Merkle Inc. & Trish Mathe, Life Line Screening
Room: Walnut
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Track 1: Survey Analysis Track 2: Healthcare
5:40pm-6:30pm Case Study: Forrester
(Internal Application)
Making Survey Insights Addressable and Scalable - The Case Study of Forrester´s Technographics® Benchmark Survey
Roxana Strohmenger, Forrester Research
Nethra Sambamoorthi Ph.D, Acxiom Corporation
Room: Magnolia
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Case Study: UPMC Health Plan
A Predictive Model for Hospital Readmissions
Scott Zasadil, UPMC Health Plan
Room: Walnut
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6:30pm-7:30pm Reception sponsored by  
Room: Pan Am Foyer
7:30pm-10:00pm DC useR Group Meeting
Featuring speakers Harlan Harris and Michael Milton
Room: Walnut

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DAY 2: Wednesday October 20, 2010
8:00am-9:00am Registration & Continental Breakfast
Room: Pan Am Foyer
9:00am-9:50am
Keynote
Predictive Analytics and Business Performance
Bruno Aziza, Director, Worldwide Strategy Lead, Business Intelligence, Microsoft
Room: Magnolia
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9:50am-10:00am TeradataGold Sponsor Presentation
Let's Talk About Fleas!
Bill FranksChief Analytics Officer, Global SAS Program Teradata Corporation
Room:Magnolia
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10:00am-10:30am Break / Exhibits
Room: Pan Am Foyer
10:30am-11:20am Expert Panel:
Kaboom! Predictive Analytics Hits the Mainstream

Panelists:
David Duling, Research & Development Director, SAS
Usama Fayyad, Ph.D., CEO, Open Insights
Jason Verlen, Director, SPSS Product Strategy & Management, IBM Software Group

Panel moderator:
Eric Siegel, Ph.D., Program Chair, Predictive Analytics World
Room: Magnolia
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11:20am-11:30am Gold Sponsor Session
Infogroup
Room: Magnolia
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11:30am-12:20pm SASLab Session: Live Topical Demo

Applied Customer Segmentation -
Knowing Your Customers

SAS Speaker: Randy Collica, Solutions Architect, SAS
Room: Magnolia
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IBMLab Session: Live Topical Demo
Case Study: The American Public University System
Taking the "risk" out of "at-risk" - identifying students before they drop out
IBM Speaker: Tim Daciuk, Predictive Analytics Solutions Architect, IBM
Customer Speaker: Dave Becher, Director of Academic Information Analysis, American Public University System
Room: Walnut
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12:20pm-1:30pm Birds of a Feather Lunch
Room: Pan Am Foyer
1:30pm-2:20pm Case Study: Yahoo! and other large on-line e-businesses
Search Marketing and Predictive Analytics:
SEM, SEO and On-line Marketing Case Studies

Usama Fayyad, Ph.D., CEO, Open Insights, Former Chief Data Officer, Yahoo!
Nick Besbeas, SVP of Marketing at Yahoo!
Room: Magnolia
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2:20pm-2:30pm DeloitteGold Sponsor Presentation
Going beyond the numbers. Turning data into insights.
David Stewart, Partner, Deloitte
Room: Magnolia
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Track 1: Sales Force Optimization Track 2: Recommender Systems
2:30pm-3:20pm Case Study: Corporate Executive Board
Enhancing Sales Force Effectiveness with Predictive Analytics
Nancy Hersh, Corporate Executive Board
Room: Magnolia
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Case Study: Oracle OpenWorld 2010
Conference Session Recommendation Engine for Oracle OpenWorld
Mark Hornick, Oracle
Room: Walnut
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3:20pm-3:50pm Break / Exhibits
Room: Pan Am Foyer
Track 1: Privacy Track 2: Text Mining & Fraud Detection
3:50pm-4:40pm Thought Leadership
Privacy by Design: The Future of Privacy, Standards and Tech Policy
Ari Schwartz, Senior Internet Policy Advisor, National Institute of Standards and Technology
Room: Magnolia
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Case Study: MetLife
Fighting Fraud with Text Mining at MetLife Auto & Home
David McMichael, MetLife Auto & Home
Room: Walnut
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Track 1: Catalog Retailer Track 2: Text Mining
4:40pm-5:30pm Case Study: Miles Kimball
Miles Kimball Optimizes Marketing Decisions
Ryan Hennig, Miles Kimball
Room: Magnolia
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Case Study: Xerox PARC
Exploiting Unstructured Data Sources for Predictive Applications
Bo Begole & Lawrence Lee
Palo Alto Research Center, Inc.
(a Xerox Company)
Room: Walnut
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Post-Conference Workshop: Thursday October 21, 2010
Full-day Workshop
The Best and the Worst of Predictive Analytics:
Predictive Modeling Methods and Common Data Mining Mistakes

John Elder, Ph.D., CEO and Founder, Elder Research, Inc.
Room: Walnut

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