The Institute for Operations Research and the Management Sciences (INFORMS) is the largest professional society in the world for professionals in the field of operations research (O.R.), management science, and business analytics. INFORMS serves the scientific and professional needs of Operations Researchers and those in Management Sciences and Analytics including educators, scientists, students, managers, and consultants. The Institute serves as a focal point for analytics professionals, permitting them to communicate with each other and reach out to other professional societies, as well as the varied clientèle of the profession's research and practice. Plan to attend INFORMS Conference on Business Analytics and Operations Research, April 15-17, 2012, Huntington Beach, California.