Predictive Analytics Times
Predictive Analytics Times
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The Art of Data Science
 With much of the latest discussion...
Wise Practitioner – Predictive Analytics Interview Series: Ashley Walsh at LeanTaas
 In anticipation of her upcoming conference...
Twelve Hot Deep Learning Applications Featured at Deep Learning World
  For today’s leading deep learning...
New Book: Stephen Few’s “Big Data, Big Dupe” Smackdown
 Five years ago, in 2013, two...
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3 years ago
Wise Practitioner – Predictive Analytics Interview Series: Viswanath Srikanth of Cisco

 In anticipation of his upcoming conference co-presentation, Building a Digital Marketing Data Science Discipline at Cisco: Experiments to Excellence, at Predictive Analytics World Chicago, June 8-11, 2015, we asked Viswanath Srikanth, Senior Program Manager, Analytics at Cisco, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: Our models predict for our digital visitors, topics of interest, lead potential, likelihood to consume a type of offer, and probable path through the site. Q: How does predictive analytics deliver value at your organization? What is one specific way in which

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