Wise Practitioner - Predictive Analytics Interview Series: Mohamad Khatib of Nielsen - Predictive Analytics Times - machine learning & data science news
Predictive Analytics Times
Predictive Analytics Times
Interview: The Institute of Business Forecasting & Planning Talks to Dr. Eric Siegel
  Dr. Eric Siegel cuts through the buzzwords surrounding...
Investment Modeling Grounded In Data Science
 For more from Dr. Elder, join Predictive Analytics World...
Some Thoughts On Being a Data Science Entrepreneur in a Disruptive Economy
 The movie “Being There” may seem like an odd...
Asking the Right Analytics Questions and Whether Tiger Woods is better than Jack Nicklaus
  One of the most fundamental contributions we can...

5 years ago
Wise Practitioner – Predictive Analytics Interview Series: Mohamad Khatib of Nielsen

 In anticipation of his upcoming conference presentation, Pizza Analytics & Optimization, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Mohamad Khatib, Sr. Project Manager at Nielsen, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: The work I have done focused on predicting customer purchases, in response to targeted advertisements and marketing promotional offerings. The aim is to help manufacturers optimize their product marketing promotional spend by predicting customer responses to different promotions. Q: How does predictive analytics deliver value at your

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade


Existing Users Log In
New User Registration
*Required field

Comments are closed.

Pin It on Pinterest

Share This