Predictive Analytics Times
Predictive Analytics Times
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Prediction in the Public Sector: Why the Government Need Predictive Analytics
 Originally published by Analytics Magazine This...
Analytics in the Brave New Customer Experience World
 Mobile marketing technology offers opportunities to...
Wise Practitioner – Predictive Analytics Interview Series: Tauseef Rahman at Mercer
 In anticipation of his upcoming conference...
Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data
 The problem of monetizing Big Data,...
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2 years ago
Wise Practitioner – Predictive Analytics Interview Series: Dean Abbott of SmarterHQ

 In anticipation of his upcoming conference presentation, The Revolution in Retail Customer Intelligence, at Predictive Analytics World New York, October 23-27, 2016, we asked Dean Abbott, Co-Founder and Chief Data Scientist of SmarterHQ, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: I’ve built models that predict a wide variety of behaviors and patterns. A short list is provided here: Customer behavior: response, churn, product up-sell and cross-sell, best marketing creative, days to next purchase, days to next visit; Signals (radar): tank, truck column of tanks;

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