In anticipation of his upcoming conference presentation, The Revolution in Retail Customer Intelligence, at Predictive Analytics World Chicago, June 8-11, 2015, we asked Dean Abbott, Co-Founder and Chief Data Scientist of Smarter Remarketer, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: I’ve built models that predict a wide variety of behaviors and patterns. A short list is provided here: Customer behavior: response, churn, product up-sell and cross-sell, best marketing creative, days to next purchase, days to next visit; Signals (radar): tank, truck column of tanks;
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