Predictive Analytics Times
Predictive Analytics Times
Data Reliability and Validity, Redux: Do Your CIO and Data Curators Really Understand the Concepts?
 Here are two recent entries on...
On Variable Importance in Logistic Regression
 The model looks good. It’s parsimonious,...
Data-Driven Decisions for Law Enforcement in Toronto
 For today’s leading deep learning methods...
AI, Machine Learning, and the Basics of Predictive Analytics for Process Management
 APQC Chair Carla O’Dell interviews Predictive...

4 years ago
Wise Practitioner – Predictive Analytics Interview Series: Bob Bress of Visible World

 In anticipation of his upcoming conference presentation, TV Audience Targeting through Predictive Analytics at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Bob Bress, Sr. Director, Product Management & Analytics at Visible World, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A:  We are in the business of making television advertising inventory more valuable with applications that support the intelligent buying/selling and allocation of advertisements using advanced data and algorithms.  In doing so, we have a heavy focus on using predictive models for

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