In anticipation of his upcoming conference presentation, TV Audience Targeting through Predictive Analytics at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Bob Bress, Sr. Director, Product Management & Analytics at Visible World, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior do your models predict? A: We are in the business of making television advertising inventory more valuable with applications that support the intelligent buying/selling and allocation of advertisements using advanced data and algorithms. In doing so, we have a heavy focus on using predictive models for
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