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2 years ago
Wise Practitioner – Predictive Analytics Interview Series: Afsheen Alam at Allstate Insurance

 

In anticipation of her upcoming conference presentation, Our Success with Agile Analytics at Predictive Analytics Afsheen Alam IMAGE 2World for Business Chicago, June 19-22, 2017, we asked Afsheen Alam, Program Manager Marketing Analytics and Big Data at Allstate Insurance, a few questions about her work in predictive analytics.

Q: In your work with predictive analytics, what behavior or outcome do your models predict?

A: Insurance quoting and binding behavior.

Q: How does predictive analytics deliver value at your organization – what is one specific way in which it actively drives decisions or operations?

A: Lead management, Direct Mail marketing, Digital Marketing channels.

Q: What surprising discovery or insight have you unearthed in your data?

A: We have several models with various lines of business and some variables keep showing repeatedly across all lines of business and various models.

Q: Sneak preview: Please tell us a take-away that you will provide during your talk at Predictive Analytics World.

A: My talk is about Agile Applications to the Modeling process. It will explain how a streamlined process can deliver a pipeline of models in a relatively short period of time by having structured sprints with defined deliverables. A model is only as good as its speed to market and execution for business results. The Agile process helps deliver those results in a creative environment.

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Don’t miss Afsheen’s conference presentation, Our Success with Agile Analytics on Tuesday, June 20, 2017 from 3:55 to 4:15 pm at Predictive Analytics World Chicago. Click here to register to attend. Use Code PATIMES for 15% off current prices (excludes workshops).

By: Eric Siegel, Founder, Predictive Analytics World

Eric Siegel is the founder of Predictive Analytics World (www.pawcon.com) — the leading cross-vendor conference series consisting of 10 annual events in New York, Chicago, San Francisco, Washington DC, London, and Berlin — and the author of the award-winning book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die – Revised and Updated Edition, (Wiley, 2016).

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