Predictive Analytics Times
Predictive Analytics Times
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uplift modeling

Wise Practitioner – Predictive Analytics Interview Series: Michael Dessauer at The Dow Chemical Company

 In anticipation of his upcoming conference presentation, Listening Down the Value Chain: Using Text-based Predictive Models to Find New Opportunities for B-to-B Business, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Michael Dessauer, Data Scientist at The Dow Chemical Company, a few questions about his work in predictive analytics. Q: In...

Wise Practitioner – Predictive Analytics Interview Series: Steven Ulinski at Health Care Service Corporation

 In anticipation of his upcoming conference presentation, Challenges of Information and Cyber Security Using Predictive Analytics at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Steven Ulinski, Security Data Scientist at...

Wise Practitioner – Predictive Analytics Interview Series: Lauren Haynes at The University of Chicago

 In anticipation of her upcoming conference presentation, Data Science for Social Good: How Predictive Analytics Can Help Governments and Non-Profits, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Lauren Haynes,...

Wise Practitioner – Predictive Analytics Interview Series: Daqing Zhao at Macy’s

 In anticipation of his upcoming conference presentation, Macy’s Advanced Analytics in Customer Centric Strategies at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Daqing Zhao, Director, Advanced Analytics at Macy’s, a few...

Wise Practitioner – Predictive Analytics Interview Series: Thomas Schleicher at National Consumer Panel

 In anticipation of his upcoming conference presentation, Combining Inferential Statistics with Predictive Modeling to Evaluate Changes in Your Business, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Thomas Schleicher, Sr....

Wise Practitioner – Predictive Analytics Interview Series: Halim Abbas at Cognoa

 In anticipation of his upcoming conference presentation, Early Screening for Autism By Combining Question-Based and Video-Based Predictors at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Halim Abbas, Vice President of...

Wise Practitioner – Predictive Analytics Interview Series: Darryl Humphrey at Alberta Blue Cross

 In anticipation of his upcoming conference presentation, Claim Pattern Anomalies – Making a Mole Hill Out of a Mountain at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Darryl Humphrey, Senior Data...

Wise Practitioner – Predictive Analytics Interview Series: Craig Soules at Natero

 In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few...

Wise Practitioner – Predictive Analytics Interview Series: Ashish Bansal and John Schlerf from Capital One

 In anticipation of their upcoming conference co-presentation, The Quest for Labeled Data:  Integrating Human Steps, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Ashish Bansal, Senior Director, Data Science and John...

How Hillary for America Is (Almost Certainly) Using Uplift Modeling

  In this article, I provide evidence that Hillary for America is employing uplift modeling for per-voter persuasion—which Trump’s campaign may not be taking advantage of—and I pose questions about the 2016 presidential race...

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