Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS

Sam Koslowsky

Improved Customer Marketing with Multiple Models

 Data miners employ a variety of techniques to develop robust predictive models. Often, our analysts are confronted with a dilemma. Should we construct one model to address the business objective? Or perhaps, multiple models may be in order? Take, for example, a marketer that has a presence on the east coast and in the mid-west.

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