Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS

persuasion modeling

How Hillary for America Is (Almost Certainly) Using Uplift Modeling

  In this article, I provide evidence that Hillary for America is employing uplift modeling for per-voter persuasion—which Trump’s campaign may not be taking advantage of—and I pose questions about the 2016 presidential race to a leading practitioner whose hands-on efforts won Obama votes in 2012: Daniel Porter, former director of statistical modeling of Obama

10 Ways To Use Analytics To Supercharge Your Business

 Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go...

The Rising Value of Predictive Analytics

 The rising prevalence and increasingly varied applications of business intelligence software and analytics solutions continue to be a hot topic in the business world. Companies in a wide variety of sectors are approaching these tools and finding different...

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