Predictive Analytics Times
Predictive Analytics Times

persuasion modeling

How Hillary for America Is (Almost Certainly) Using Uplift Modeling

  In this article, I provide evidence that Hillary for America is employing uplift modeling for per-voter persuasion—which Trump’s campaign may not be taking advantage of—and I pose questions about the 2016 presidential race to a leading practitioner whose hands-on efforts won Obama votes in 2012: Daniel Porter, former director of statistical modeling of...

10 Ways To Use Analytics To Supercharge Your Business

 Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where...

The Rising Value of Predictive Analytics

 The rising prevalence and increasingly varied applications of business intelligence software and analytics solutions continue to be a hot topic in the business world. Companies in a wide variety of sectors are approaching these tools...