Predictive Analytics Times
Predictive Analytics Times

Forrester Research

Using Predictive Analytics to Bring Retailers Closer to Their Customers

 Based on the amount of retailers that have been forced to shut their doors in 2015 alone, there is a major shift that is moving through the retail industry at full force. (Here’s the list of stores closed so far this year.) We’ve been talking about this for a while, and now retailers are feeling

Eric Siegel Explains How The Obama 2012 Campaign Used Predictive Analytics To Influence Voters

 Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, explains how the Obama 2012 Campaign used persuasion modeling to influence voters. (more…)

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