Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS

data analytics

Why Do We Stop Asking Why?

 I’ve lived through this phenomenon first hand. The environment was new to me, sitting at my assigned seat at the cherry wood conference table for the weekly executive staff meeting. I was told very clearly that I was to stick to the presentation, answer only when asked a direct question, and never, no matter what

Wise Practitioner – Predictive Analytics Interview Series: Mario Vinasco at Facebook

 In anticipation of his upcoming conference presentation, Advanced Experimentation in Social Networks at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Mario Vinasco, Marketing Analytics Data Scientist at Facebook, a few questions about his work...

Wise Practitioner – Predictive Analytics Interview Series: Peter Bull at DrivenData

 In anticipation of his upcoming conference presentation, Predicting Restaurant Violations via Yelp Reviews: Crowdsourcing for Social Good, at Predictive Analytics World San Francisco, April 3-7, 2016, we asked Peter Bull, Co-founder at DrivenData, a few questions about...

Continuous Evaluation, Social Media Remain Sticking Points for Insider Threat Policy

 Harnessing the power of predictive analytics will help agencies develop their insider threat initiatives from programs that react to an incident, to ones that prevent them. Programs within the intelligence community are more mature, while others like...

Marketers are Betting Big on Predictive Analytics

 Give a marketer a sale, and you’ll keep his company afloat for a day; teach him to predict future sales, and you may just ensure his longevity. That, in essence, is the premise behind predictive marketing, a...

Predictive Analytics Have the Highest Value, So Why Are Utilities Analyzing the Past?

 Many utilities are realizing that the huge amount of granular data coming at them can be leveraged to tackle their biggest challenges, such as distributed generation and engaging consumers beyond traditional power delivery. A growing number of...

Thriving in a Big Data World

 Three recent books offer managers expert perspectives on the increasing power and importance of analytics. U.S. President Barack Obama’s 2012 campaign owed much of its success to quantitative analysis, with staffers able to identify, for example, which...

How to win your marketing team over to the data side

 We ask five industry experts including heads of marketing and big data analytics to share their tips on how to get your team and organisation behind data analytics For the few stragglers who haven’t managed to be...

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