Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...

data analytics

Supercharging A/B Testing at Uber

 Originally published in Uber Engineering, July 21, 2022. Introduction “Immensely laborious calculations on inferior data may increase the yield from 95 to 100 percent. A gain of 5 percent, of perhaps a small total. A competent overhauling of the process of collection, or of the experimental design, may often increase the yield ten- or twelve-fold,

Machine Learning for Snapchat Ad Ranking

 Originally published in Snapchat Engineering, July 11, 2022. Snapchat ad ranking aims to serve the right ad to the right user at the right time.  These are selected from millions of ads in our inventory at any...

Is Data Scientist Still the Sexiest Job of the 21st Century?

 Originally published in Harvard Business Review, July 15, 2022.  Ten years ago we published the article “Data Scientist: Sexiest Job of the 21st Century.” Most casual readers probably remember only the “sexiest” modifier — a comment on their...

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

 Originally published in AdWeek, Aug 1, 2022. The brand is one of the first to rely on OpenAI’s Dall-E 2 art generator. Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity...

Artificial General Intelligence Is Not as Imminent as You Might Think

 Originally published in Scientific American, June 6, 2022.   A close look reveals that the newest systems, including DeepMind’s much-hyped Gato, are still stymied by the same old problems.   To the average person, it must seem as if...

A Refresher on Continuous Versus Discrete Input Variables

 How many times have I heard that the most critical element in predictive analytics is the data? Don’t misunderstand what I am saying. Method counts as well. But if there is a choice between better data or...

An Interview with Bill Franks on Creating and Delivering an Effective Data-Driven Presentation

 With his newest book release, Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, we asked Bill Franks a few questions about what led to his writing the book and what the book is about. Bill...

AI Hype: the Good, the Bad, and the Ugly

 The Good: American economist Robert Shiller wrote of economic bubbles in his best-selling book, Irrational Exuberance. Shiller illuminates “why it is so difficult for smart money to profit by betting against bubbles.” He writes that “psychological contagion promotes a...

Amazon Reimagines In-Store Shopping with Amazon Style

 Originally published in Amazon News/Retail, Jan 20, 2022. Our first-ever physical apparel store offers a personalized, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find styles they love at great prices....

Task-Oriented Conversational AI in Airbnb Customer Support

 How Airbnb is powering automated support to enhance the host and guest experience. Customer Support (CS) can make or break a guest’s travel experience. To support Airbnb’s community of guests and Hosts, we have been investing heavily...

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