Predictive Analytics Times
Predictive Analytics Times
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consumer packaged goods

CPG companies could improve business performance with better use of analytics, Accenture study finds

 The majority of consumer packaged goods (CPG) companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer  experience and gain business advantage, a study by Accenture has found. Accenture’s analysis also suggests in many cases the problem is compounded by fragmented investment in narrow programmes

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