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Video: Shaping Sales Strategy with Predictive Analytics

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Philip O’Brien is the MIS and Portfolio Manager at Paychex Inc., a provider of payroll and human resource solutions for small and medium size business. The modeling team at Paychex has implemented models to help with strategic decisions across all aspects of the business: effectively targeting retention strategies; assisting in dynamic cross-sell initiatives; improving collection targets for bottom line results; driving client service progression strategies. Philip started at Paychex in 2000 and has developed through a series of leadership roles in Finance and Risk Management over the last eight years. He holds a BA in Business Management with a minor

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 Tom Kern is a Risk Modeling Analyst at Paychex, Inc. Under the Risk Management umbrella, Tom helps to coordinate and execute a wide range of projects centered on predictive modeling, optimizing processes in all departments from sales strategy to internal operations and mitigating risk throughout the company. Tom joined Paychex in 2012. Prior to Paychex, Tom was a Predictive Modeling Analyst with a large digital marketing agency, servicing major clients in the financial services, insurance, and automotive industries. He holds a MA from Boston University in Applied Statistics, and a BA from Boston University in Applied Mathematics. Tom is a

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