Machine Learning Times
Machine Learning Times
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Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...
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5 years ago
Key Considerations in Applying Deep Learning to Predict Consumer Behavior

 The development and application of predictive analytics solutions for organizations is not new, particularly in the area of consumer behavior. Models have been built since the end of the Second World War to predict consumer behavior with the first models being used to predict credit card loss. Direct marketers embraced these same principles and many organizations today now have a variety of predictive analytics tools which can do the following: Acquisition of new customers Upsell/cross-sell of existing customers Defection Models Risk Models Fraud Models Recommendation engines and next best offer With all the discussion raging around AI (i.e.,

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