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Video: How Predictive Analytics Can Drive Marketing Strategy

 

This speaker session is from Predictive Analytics World, September 30-October 1, 2013 in Boston, MA:

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 Shiv Bhandari is a SVP in the Analytics Consulting Group at Aspen Marketing Services, a division of Epsilon. He has more than 15 years of experience in analytics in a variety of industries including automotive, telecom, utilities and manufacturing. Currently, he leads multiple teams focused on the delivery of Predictive Modeling, Statistical Analysis, Data Mining, Test Design and measurement of CRM programs in telecom and automotive verticals. Shiv is regularly engaged with clients to leverage Big Data to drive measurement, insights, optimization strategies and attribution to improve financial results. Prior to joining the Aspen team, Shiv worked in marketing and

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 Vikash Singh is a Director of Marketing Analytics at AutoNation, America’s largest auto retailer. He has more than 10 years of experience in solving Marketing and Revenue management problems in automotive and travel industry. He has hands-on experience in marketing mix and econometric modeling, advanced customer analytics, revenue forecasting/modeling, demand modeling, marketing optimization, channel attribution and allocation methodologies. Prior to joining AutoNation, Vikash worked in a number of analytics positions at Carnival Cruise Lines and Grand Circle Cruise Lines. Vikash holds a master’s degree in Industrial Engineering from the University of South Florida.

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