Predictive Analytics Times
Predictive Analytics Times
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Prediction in the Public Sector: Why the Government Needs Predictive Analytics
 Originally published by Analytics Magazine This...
Analytics in the Brave New Customer Experience World
 Mobile marketing technology offers opportunities to...
Wise Practitioner – Predictive Analytics Interview Series: Tauseef Rahman at Mercer
 In anticipation of his upcoming conference...
Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data
 The problem of monetizing Big Data,...
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4 years ago
Defining the Target Variable in Predictive Analytics- A Not so Easy Process

 Defining a target variable is one of the preliminary steps in building a predictive model. But is this really a simple and straightforward process. For example, I want to optimize insurance sales to existing customers on a database. The practitioner’s first inclination is to develop a simple insurance response model. Although this would most definitely drive sales, is this the real intended objective of the insurance team? Closer exploration with the team would indicate that the company’s revenue is driven not only by sales or response but the premium they pay. However, further investigation would reveal that the desired business

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