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How marketers (and employers) know so much about you

 The art of putting Big Data to practical use is still young, but it’s already more pervasive than you probably realize, says a new book. FORTUNE — Early last year, you might recall, Target found itself at the center of a storm of outrage. The retailer’s number crunchers had come up with a statistical...

Predictive Analytics Provides Way To ‘Proactively Pounce’

 At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. Eighteen months ago,...

No more coupon clipping: This startup wants to transform how we shop for groceries

 For years, savvy shoppers have turned to the newspaper to find the best deals at the local grocery store. But new technologies are taking a bite out of the printed coupons, and a Kirkland...

Predictive Analytics—The Five Things You Need to Know

 1). The Future of Predictive Analytics Is Here Now Over the past 10 years, advanced analytics grew exponentially to become one of the hottest topics in business technology. A look at Google Trends reveals...

A Message to Analytics Sorts: Go for It!

 Anne Robinson, president of INFORMS, has a message for analytics professionals: “Go for it.” INFORMS, formally known as the Institute for Operations Research and the Management Sciences, will be there to lend a hand,...

Reclaim Your Edge: How Advanced Analytics Is Helping Macy’s Transform The Customer Experience

 The traditional balance of business power has shifted. Today, the advantage rests – literally, through mobile devices – in the buyer’s hands. Disrupting the Balance Consumers worldwide are getting more for their money. Because...

Analytics Vendors Must Make Prediction Easier, Forrester Says

 Forrester Wave report urges SAP, IBM and eight other vendors to come up with advanced analytics software that’s less daunting to business users. There were few surprises in the rankings in a “Forrester Wave:...

Big Data and Advanced Analytics: Success Stories From the Front Lines

  $50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes of improving marketing’s impact on the business. This...

Big Data Hype (and Reality)

 The potential of “big data” has been receiving tremendous attention lately, and not just on HBR’s site. With interest in the topic growing exponentially, it has been the focus of countless articles and perhaps...

Five tips for bridging the business-IT gap

 Anne Robinson is the Director of Supply Chain Strategy and Analytics for Verizon Wireless and the President-Elect of INFORMS, the Institute for Operations Research and the Management Sciences. Before joining Verizon, she worked for...

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