Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS
Prediction in the Public Sector: Why the Government Need Predictive Analytics
 Originally published by Analytics Magazine This...
Analytics in the Brave New Customer Experience World
 Mobile marketing technology offers opportunities to...
Wise Practitioner – Predictive Analytics Interview Series: Tauseef Rahman at Mercer
 In anticipation of his upcoming conference...
Why Your Analytics Must Ask the Data “Good” Questions — Ones that Reduce Data
 The problem of monetizing Big Data,...
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2 years ago
How Can Predictive Analytics Help Your Bank or Fintech Company?

 Predictive analytics encompasses a powerful set of methods that uses all the available data an organization can gather to answer key business questions. By enabling financial institutions to make data-driven business decisions, predictive analytics helps drive profit and increase efficiency. In the rapidly changing banking industry, customer insights can also fuel initiatives to improve customer satisfaction and loyalty. In this brief article, I’d like to outline a few new ways predictive analytics is being used in financial services. Banks and credit unions struggle with the very real possibility that they are becoming a commodity, with little—if any—differentiation. In this environment,

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