Big data is the big buzz word in the world of analytics today. According to google trends, shown in the figure, searches for “big data” have been growing exponentially since 2010 though perhaps is beginning to level off. Or take a look on amazon.com for books with Big Data in the title sometime: the publication dates are 2012 or 2013 for the most part. 2012 IBM study But what’s the key to unlock the big data door? In his interview with Eric Siegel on April 12, Ned Smith of Business News Daily (http://www.businessnewsdaily.com/4326-predictive-analytics-unlocks-big-data.html) starts with this apt insight: “Predictive
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