Predictive Analytics Times
Predictive Analytics Times
EXCLUSIVE HIGHLIGHTS
Data Reliability and Validity, Redux: Do Your CIO and Data Curators Really Understand the Concepts?
 Here are two recent entries on...
On Variable Importance in Logistic Regression
 The model looks good. It’s parsimonious,...
Data-Driven Decisions for Law Enforcement in Toronto
 For today’s leading deep learning methods...
AI, Machine Learning, and the Basics of Predictive Analytics for Process Management
 APQC Chair Carla O’Dell interviews Predictive...
SHARE THIS:

3 years ago
Five Ways Predictive Analytics Will Shape the Future of Advertising

 Predictive analytics sounds almost mystical, and in a way, it is. By studying complex, almost impermeable data about the past, you can chart trends that course well into the future. While predictive analytics can’t predict the future with a degree of certainty, it can help you predict certain patterns of behavior across large groups of people. As predictive analytics start to become more readily adopted (and more data becomes available to scour), companies and organizations around the world will have a key opportunity to do more for their audiences. Perhaps most notably, predictive analytics is sparking a revolution in advertising,

To view this content
Login OR subscribe for free

Already receive the Predictive Analytics Times emails?
As of January 2014, the Predictive Analytics Times now requires legacy email subscribers to upgrade their subscription - one time only - in order to attain a password-protected login and gain complete access.

Click here to complete this one-time subscription upgrade

  

Existing Users Log In
   
New User Registration
*Required field

Comments are closed.