The use of analytics in healthcare is gaining momentum as the industry shifts to a value-based delivery model. Hospitals and health systems are searching for the ability to identify patient activity, reduce cost, and increase the level of engagement of both the physician and the patient. This is where predictive analytics enters into the equation. Predictive analytics allows hospitals and health systems to use technology and statistical methods to derive insights from massive amounts of data to inform future interactions with patients, prospects, and populations. The end result? Increased patient activation, lower cost of care, better clinical outcomes, and improved
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