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5 years ago
Video: Increasing B2B Marketing Contribution

 

This speaker session is from Predictive Analytics World for Business, October, 5–9, 2014 in Boston, MA:

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 May is a seasoned analytics practitioner and manager with over 12 years, driving meaningful business impact through thought leadership, deep analytical insight and execution. Her experience includes both strategic and operational decision support in a wide range of business domain and analytical expertise for Fortune 500 companies such as B2B marketing effectiveness, marketing and sales alignment, online payment flow optimization, e-commerce fraud detection, credit risk management, retailer strategic planning and upstream oil exploration. Prior to joining LinkedIn she worked in various marketing analytic roles at PayPal, eBay, Wells Fargo, Gap Inc.

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