{"id":939,"date":"2013-04-17T16:17:39","date_gmt":"2013-04-17T16:17:39","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/_dev\/magazine\/?p=939"},"modified":"2013-05-02T16:33:42","modified_gmt":"2013-05-02T16:33:42","slug":"how-marketers-and-employers-know-so-much-about-you","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-marketers-and-employers-know-so-much-about-you\/939\/","title":{"rendered":"How marketers (and employers) know so much about you"},"content":{"rendered":"The art of putting Big Data to practical use is still young, but it&#8217;s already more pervasive than you probably realize, says a new book. FORTUNE &#8212; Early last year, you might recall, Target found itself at the center of a storm of outrage. The retailer&#8217;s number crunchers had come up with a statistical method for predicting which of its customers were most likely to become pregnant in the near future, giving Target&#8217;s marketers a head start on pitching them baby products. The model worked: Target (TGT) expanded its customer base for pregnancy and infant-care products by about <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-marketers-and-employers-know-so-much-about-you\/939\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The art of putting Big Data to practical use is still young, but it&#8217;s already more pervasive than you probably realize, says a new book. FORTUNE &#8212; Early last year, you might recall, Target found itself at the center of a storm of outrage. The retailer&#8217;s number crunchers had come up with a statistical method [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":10,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/939\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/939\/revisions\/941"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}