{"id":7989,"date":"2016-08-15T09:30:19","date_gmt":"2016-08-15T13:30:19","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=7989"},"modified":"2016-08-24T23:20:12","modified_gmt":"2016-08-25T03:20:12","slug":"book-review-predictive-analytics-newcomers-nontechnical-readers","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/book-review-predictive-analytics-newcomers-nontechnical-readers\/7989\/","title":{"rendered":"Book Review: Predictive Analytics for Newcomers and Nontechnical Readers"},"content":{"rendered":"The book reviewed in the article, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is provided as a complementary copy for all attendees at two Predictive Analytics World events coming to New York in October: PAW Business and PAW Financial. As the COO of Rising Media, the production company behind the Predictive Analytics World conference series, I work with Eric Siegel, author of &#8220;Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die&#8221; &#8211; Revised and Updated Edition (Wiley, 2016). That might not make me the most unbiased reviewer of <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/book-review-predictive-analytics-newcomers-nontechnical-readers\/7989\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>The book reviewed in the article, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is provided as a complementary copy for all attendees at two Predictive Analytics World events coming to New York in October: PAW Business and PAW Financial. As the COO of Rising Media, the production company behind [&hellip;]<\/p>\n","protected":false},"author":625,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[59,8],"class_list":["post-7989","post","type-post","status-publish","format-standard","hentry","category-leading-stories","tag-analytics","tag-predictive-analytics"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/625"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=7989"}],"version-history":[{"count":5,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7989\/revisions"}],"predecessor-version":[{"id":7994,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7989\/revisions\/7994"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=7989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=7989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=7989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}