{"id":7738,"date":"2016-07-06T15:45:55","date_gmt":"2016-07-06T19:45:55","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=7738"},"modified":"2016-07-13T10:54:49","modified_gmt":"2016-07-13T14:54:49","slug":"jim-sternes-book-review-predictive-analytics-eric-siegel","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/jim-sternes-book-review-predictive-analytics-eric-siegel\/7738\/","title":{"rendered":"Jim Sterne&#8217;s Book Review of &#8220;Predictive Analytics&#8221; by Eric Siegel"},"content":{"rendered":"Book review originally published in the journal Applied Marketing Analytics Eric Siegel&#8217;s book, \u2018Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die\u2019 gets its subtitle from the many ways statistical prognostication has been used. The life insurance industry was founded on and continues to grow by predicting when you are likely to shuffle off this mortal coil. Actuaries analyse the financial consequences of risk and advise their clients accordingly. This is quite an old profession. Since the arrival of more computer power and more data to study, many industries are using predictive capabilities in <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/jim-sternes-book-review-predictive-analytics-eric-siegel\/7738\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>Book review originally published in the journal Applied Marketing Analytics Eric Siegel&#8217;s book, \u2018Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die\u2019 gets its subtitle from the many ways statistical prognostication has been used. The life insurance industry was founded on and continues to grow by predicting when you are likely [&hellip;]<\/p>\n","protected":false},"author":625,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[8,719],"class_list":["post-7738","post","type-post","status-publish","format-standard","hentry","category-leading-stories","tag-predictive-analytics","tag-target-predicting"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/625"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":13,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7738\/revisions"}],"predecessor-version":[{"id":7793,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7738\/revisions\/7793"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=7738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=7738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}