{"id":7510,"date":"2016-04-13T16:00:12","date_gmt":"2016-04-13T20:00:12","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=7510"},"modified":"2016-04-14T11:04:30","modified_gmt":"2016-04-14T15:04:30","slug":"how-data-science-and-behavioral-science-can-work-together","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-data-science-and-behavioral-science-can-work-together\/7510\/","title":{"rendered":"How Data Science and Behavioral Science Can Work Together"},"content":{"rendered":"If you missed this article, originally published a year ago in the Deloitte Review, it&#8217;s a unique thought leadership piece well worth the read, exploring the intersection of predictive analytics and behavioral economics and the pursuit of persuasion\/influence and driving behavioral change. If we want to act on data to get fit or reduce heating bills, we need to understand not just the analytics of the data, but how we make decisions. Two overdue sciences Near the end of Thinking, Fast and Slow, Daniel Kahneman wrote, \u201cWhatever else it produces, an organization is a factory that produces judgments <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/how-data-science-and-behavioral-science-can-work-together\/7510\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>If you missed this article, originally published a year ago in the Deloitte Review, it&#8217;s a unique thought leadership piece well worth the read, exploring the intersection of predictive analytics and behavioral economics and the pursuit of persuasion\/influence and driving behavioral change. If we want to act on data to get fit or reduce heating [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,48],"tags":[166],"class_list":["post-7510","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-left-hand","tag-data-science"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=7510"}],"version-history":[{"count":3,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7510\/revisions"}],"predecessor-version":[{"id":7515,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/7510\/revisions\/7515"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=7510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=7510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=7510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}