{"id":6696,"date":"2015-10-29T09:43:21","date_gmt":"2015-10-29T13:43:21","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=6696"},"modified":"2015-10-29T09:43:21","modified_gmt":"2015-10-29T13:43:21","slug":"86-percent-of-predictive-analytics-users-report-tangible-gains-to-their-bottom-line","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/86-percent-of-predictive-analytics-users-report-tangible-gains-to-their-bottom-line\/6696\/","title":{"rendered":"86 Percent of Predictive Analytics Users Report Tangible Gains to Their Bottom Line"},"content":{"rendered":"New Study Reveals Potential for Increased Investment in Predictive Analytics Technology Lattice Engines today unveiled new data from a study entitled, \u201cThe Predictive Journey: 2015 Survey on Predictive Marketing Strategies,\u201d which found that while 86% of executives experienced positive return on investment from predictive analytics technology, only 13% of companies using predictive consider themselves to be highly advanced with the technology. Lattice also just released a new Maturity Model with actionable steps for CMOs turn their traditional marketing organization into a predictive marketing organization. Lattice\u2019s Maturity Model will help teams leverage big data and streamline the marketing process <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/86-percent-of-predictive-analytics-users-report-tangible-gains-to-their-bottom-line\/6696\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>New Study Reveals Potential for Increased Investment in Predictive Analytics Technology Lattice Engines today unveiled new data from a study entitled, \u201cThe Predictive Journey: 2015 Survey on Predictive Marketing Strategies,\u201d which found that while 86% of executives experienced positive return on investment from predictive analytics technology, only 13% of companies using predictive consider themselves to [&hellip;]<\/p>\n","protected":false},"author":625,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-6696","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/625"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=6696"}],"version-history":[{"count":2,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6696\/revisions"}],"predecessor-version":[{"id":6698,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6696\/revisions\/6698"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=6696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=6696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=6696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}