{"id":6469,"date":"2015-09-15T14:00:04","date_gmt":"2015-09-15T18:00:04","guid":{"rendered":"http:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/?p=6469"},"modified":"2015-09-09T11:20:22","modified_gmt":"2015-09-09T15:20:22","slug":"your-big-data-strategy-is-a-bust0915151","status":"publish","type":"post","link":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/your-big-data-strategy-is-a-bust0915151\/6469\/","title":{"rendered":"Your Big Data Strategy is a Bust"},"content":{"rendered":"If big data has reached a point where it has simply become essential to everything else, why are so many companies still struggling to put their data to good use? The big data furniture Big data used to drive big page views and consulting fees, but now, argues Heudecker, \u201cthe various topics formerly encompassing big data evolved into other areas,\u201d including the following: If these sound like substitutes for the more malleable \u201cbig data,\u201d in some ways they are. But I think Heudecker\u2019s point goes broader. Really, he\u2019s arguing that big data isn\u2019t something distinct that a company <a href=\"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/your-big-data-strategy-is-a-bust0915151\/6469\/\" class=\"more-link\">(more&hellip;)<\/a>","protected":false},"excerpt":{"rendered":"<p>If big data has reached a point where it has simply become essential to everything else, why are so many companies still struggling to put their data to good use? The big data furniture Big data used to drive big page views and consulting fees, but now, argues Heudecker, \u201cthe various topics formerly encompassing big [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[42,50,447],"class_list":["post-6469","post","type-post","status-publish","format-standard","hentry","category-industry-news","tag-big-data","tag-hadoop","tag-spark"],"_links":{"self":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/comments?post=6469"}],"version-history":[{"count":1,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6469\/revisions"}],"predecessor-version":[{"id":6470,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/posts\/6469\/revisions\/6470"}],"wp:attachment":[{"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/media?parent=6469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/categories?post=6469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.predictiveanalyticsworld.com\/machinelearningtimes\/wp-json\/wp\/v2\/tags?post=6469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}